WIPO Report Analysis: China's Patent Globalization Accelerates – Is Your Multilingual Strategy Keeping Up?

Is your company riding the wave of Chinese innovation to actively expand into global markets? As "going global" shifts from an option to a necessity, intellectual property—especially patents—becomes the cornerstone of a sustainable global strategy. The World Intellectual Property Organization’s (WIPO) World Intellectual Property Indicators 2024 report paints a vivid picture of global innovation trends, with China’s standout performance in the patent landscape, particularly its robust growth in overseas patent filings, signaling a clear trend: Chinese companies are rapidly integrating into the global innovation ecosystem. But amidst this surge, is language becoming an invisible barrier to your global ambitions?

The Rise of Chinese Patent Power and Accelerating Global Expansion

WIPO’s report highlights the resilience of global innovation despite economic challenges. In 2023, global patent applications reached a record 3.55 million, marking the fourth consecutive year of growth. China, once again, led the charge. The China National Intellectual Property Administration (CNIPA) processed 1.68 million patent applications in 2023, a 3.6% increase year-over-year, accounting for 47.2% of the global total. Since 2015, CNIPA has consistently handled over a million applications annually, underscoring the vibrant innovation ecosystem in China.

Even more striking is the pace of Chinese applicants’ global outreach. While domestic filings remain substantial, overseas patent applications (Abroad Filing) are growing at a remarkable rate. WIPO data shows that from 2013 to 2023, Chinese applicants’ overseas patent filings surged by 4.2 times. In 2023 alone, Chinese applicants filed approximately 120,000 patents abroad, trailing the U.S. (around 242,000) but demonstrating unmatched growth momentum and potential.

These figures send a clear message: Chinese companies are no longer content with dominating the domestic market. They are increasingly eyeing global markets, leveraging patents as a competitive tool on the international stage.

Target Markets in Focus: U.S., Japan, Korea, Europe Remain Key, with India Rising

Chinese companies’ overseas patent strategies are far from random. WIPO’s data reveals that the United States, Japan, South Korea, and the European Patent Office (EPO) remain the primary destinations for Chinese applicants.

• United States (USPTO): As the world’s largest economy and a hub for technological innovation, the U.S. is a top priority for Chinese patent filings. WIPO data indicates that in 2023, the USPTO received a significant share of non-resident applications from China, second only to Japan. Securing patents in the U.S. is critical for Chinese companies aiming to penetrate North America and compete in high-tech sectors.
• Japan (JPO) and South Korea (KIPO): As close neighbors and key technological competitors, Japan and South Korea are vital markets. Chinese patent filings in these countries rank among the highest, driven by intense technological competition in fields like electronics, automotive, and semiconductors.
• Europe (EPO): The EPO offers a streamlined pathway to multiple European markets. Chinese applicants have steadily increased their filings at the EPO, making China one of the top source countries in 2023. For companies targeting Europe’s vast market, EPO patents are a strategic choice.

The report also highlights India as an emerging hotspot. In 2023, India saw a 15.7% increase in patent applications, marking five consecutive years of double-digit growth. Notably, domestic applications surpassed non-resident filings for the first time, accounting for 55.2% of the total. This signals India’s growing innovation capacity and market potential, making it a strategic focus for Chinese companies eyeing emerging markets.

Language Barriers: The Hidden Challenge of Patent Globalization

As Chinese innovations go global, language emerges as a critical bridge to cross. Patent documents, with their technical and legal complexity, demand translations of the highest quality, as they directly impact:

1. Patent Grant Prospects: Inaccurate or ambiguous translations can lead to misunderstandings by examiners, increasing office actions, extending review timelines, or even resulting in rejections.
2. Scope of Protection: The heart of a patent lies in its claims. Translation precision determines the scope of protection. Even minor errors can shrink the protected scope, leaving room for competitors to exploit.
3. Stability and Enforcement: In licensing, transfers, or potential litigation, high-quality translations ensure the stability of patent rights. Errors or ambiguities can weaken a patent’s enforceability, undermining a company’s legal and commercial interests.
4. Efficiency and Costs: Subpar translations often require repeated revisions, inflating time and communication costs and risking missed deadlines.

In key markets like the U.S., Europe, Japan, South Korea, and emerging markets like India, each jurisdiction has unique linguistic, terminological, and legal requirements. Literal translations fall short; high-quality patent translation demands a blend of technical expertise, legal precision, and cultural adaptation.

Giltbridge: Breaking Language Barriers, Empowering Global Innovation

As Chinese patents accelerate onto the global stage amidst a complex international landscape, choosing a professional and reliable language service partner is critical. Giltbridge, with nearly three decades of expertise in language services, has made intellectual property services—particularly patent translation—a core strength.

• Specialization and Expertise: Our team of over 100 full-time translators includes experts fluent in target languages and equipped with technical backgrounds (e.g., electronics, telecommunications, pharmaceuticals, chemicals, machinery) and extensive patent translation experience.
• Quality-Driven: Our rigorous quality management system—from translator selection to terminology management, translation memory, and multi-stage reviews—ensures every translation meets the highest standards of technical accuracy, legal precision, and linguistic fluency.
• Global Vision, Local Insight: As a Chinese language service provider, we deeply understand the needs and challenges of Chinese companies going global. We offer translation services from Chinese to key market languages (English, Japanese, Korean, German, French, etc.) and cater to emerging markets like India, enabling true global reach.
• Proven Experience: Nearly 30 years of industry expertise allows us to handle complex technical patent translations and tailor solutions to the specific requirements of different jurisdictions.

WIPO’s report makes it clear: China’s global innovation journey is accelerating. On this path filled with opportunities and challenges, language should not be a barrier. Giltbridge is committed to leveraging our expertise and experience in patent translation to eliminate linguistic obstacles, ensuring your innovations are protected effectively and promptly worldwide, and helping your company gain a competitive edge globally.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

WIPO報告解讀：您的多語言策略跟上了嗎？最先出現在好博譯。

“字斟句酌”才不過時：技術文檔翻譯的標準化之路

引言：從一起工業事故看技術翻譯誤差的代價

2018年，某跨國能源企業在南美某國的電站調試過程中，操作人員按照翻譯版技術手冊執行設備啟動程序，結果因關鍵指令的誤譯導致系統過載，造成數百萬美元損失。事后調查發現，問題出在英文原版中的“shall not bypass”（嚴禁繞過）被譯成了“不建議繞過”，一字之差，法律強制力全無。

這樣的案例并非孤例。據TAUS統計，技術文檔翻譯問題中術語與邏輯問題占比高達90%，而CSA Research數據顯示此類問題平均導致37%的售后成本增加.

技術文檔翻譯的特殊性在于：它不僅是語言的轉換，更是技術規范的精確傳遞。一個術語的錯位、一個條件的誤讀，都可能引發連鎖反應。今天，好博譯以其近三十年技術文檔翻譯經驗，與大家一起來探討如何通過標準化，讓技術文檔翻譯既“字斟句酌”，又高效可靠。

技術文檔翻譯的兩大標準化支柱
1. 術語一致性：從碎片化到系統化
問題場景
某國產工業機器人出口時，英文手冊中“bearing”（軸承）竟出現三種譯法：“軸承”“承軸”“軸座”。操作人員在不同章節看到不同表述，誤以為這是三種不同部件，導致維護延誤。
Solution
好博譯在長期實踐中構建了三級術語控制體系: 
基礎術語庫：覆蓋ISO、IEC等國際標準的20萬+核心術語（如：ISO 12100-2010中的“protective measure”，根據中國國家標準對等文件GB/T 15706-2012以及ISO中文官方譯本，固定譯為“防護措施”）。
項目術語庫：按客戶行業定制（例如汽車行業的“液力變矩器torque converter”，能源行業的“儲能變流器power conversion system”等）。
客戶風格指南：記錄企業特有表述（比如“上位機”，有的企業指定使用“host controller”，而有的指定使用“upper computer”，目的是為了與企業的既有英文版本保持一致）。
技術工具的應用: 
使用SDL MultiTerm實時校驗術語，配合智能QA插件自動標記不一致項。
對未收錄術語啟動“術語溯源流程”：查詢專利文件、學術論文確定最權威譯法。

2. 語言邏輯性：技術文本的特殊語法
典型挑戰
被動語態陷阱：英文技術文檔中70%的句子采用被動語態（如“The valve shall be installed…”），中文若直譯為“閥門應被安裝……”，則違背GB/T 19001-2016的表述習慣，需轉換為主動式“應安裝閥門……”；而對于中文技術文檔翻譯為英文，則需根據場景轉換——無主語句通常轉為被動語態（如“需檢查”→“shall be checked”），用戶操作指令保留主動祈使句（如“按下”→“Press”），嚴格遵循ISO/IEC英文技術寫作規范。
長難句拆解：面對“if…then…unless…”嵌套結構，采用邏輯樹分析法：
Example:
原句（來自某自動化企業的官網技術手冊）：If the temperature exceeds 80°C, then the system shall shut down unless the override mode is activated.

方法論
技術文本的主語處理需平衡明確性與簡潔性: 
涉及責任歸屬時強制顯化主體
通用操作可遵循行業慣例簡化
符合目標語言技術寫作規范
Example:
原文：After 24h immersion, corrosion was observed.
劣譯：浸泡24小時后，觀察到腐蝕。
優譯：試樣經24小時浸泡后出現腐蝕。
邏輯驗證工具：好博譯開發的“技術翻譯檢查清單”包含：
術語一致性：同一概念是否在全文中保持單一譯法？
句式完整性：是否補全中文無主語句的隱含主語？英文被動語態是否按中文習慣轉換？
基礎邏輯標記：條件句是否保留“如果……則…….”結構？否定詞（“不”/“非”）是否緊鄰被否定對象？（例：“不全部支持”vs“全部不支持”）
數字與單位：量值是否完成單位制轉換？千分位分隔符是否統一？
安全信息：警告標識是否保留原樣式（如符號）？“必須”/“禁止”等強制性表述是否與原文力度匹配？
……

標準化的實現路徑
1. 人機協同新范式
適合機器翻譯（MT+PE）的場景: 
重復率高的維護手冊（如步驟“Remove 4 screws.”在文檔中出現50次）。
實測數據：此類內容PE后錯誤率可控制在2%以下。
嚴禁機器翻譯的場景: 
含遞歸定義的技術白皮書（如“a device that monitors devices”）。
法律效力文本（如“shall”與“must”的區分）。
2. 質量控制的三重驗證

3. 持續優化機制
客戶反饋閉環：將客戶的術語修正意見及時更新至項目術語庫，以及所有正在進行的項目中。
內部知識進化體系：新發布標準差異化對比學習，典型錯誤案例分析共享，等等。

給技術文檔需求方的實用建議
提供上下文圖譜（Context Map）: 
包含產品照片、部件編號對照表、典型使用場景描述
案例：某工程機械企業提供3D爆炸圖后，翻譯效率提升40%
成本權衡智慧: 
短期投入：建設術語庫約增加15%初期成本
長期收益：標準化后，某通信設備商的德國TüV認證通過率從82%升至97%

結語：標準化是技術傳播的基石
在工業4.0時代，技術文檔的翻譯質量直接影響產品全球化的合規性與安全性。正如ISO/TC 37委員會所強調：“術語的精確性與文檔的邏輯嚴密性，共同構成技術可靠性的雙重保障”（基于ISO 10241-1:2011與IEC 82079-1:2019）。從術語一致性到句式規范，從機器翻譯的合理應用到人工審校的不可替代——唯有系統化的標準執行，才能讓技術跨越語言邊界，實現真正的全球協作。
 
? 好博譯助力企業全球化
憑借近30年技術翻譯沉淀與ISO 17100認證體系，我們為企業提供：
全流程標準化管控：從術語庫建設到譯審質量驗證，嚴格遵循國際標準
行業定制解決方案：覆蓋ICT、專利、醫療器械、新能源、工業制造等領域的專屬術語庫與風格指南
全球交付保障：支持180+種語言對的技術文檔本地化，確保全球市場的合規性

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

技術文檔翻譯：“字斟句酌”才不過時最先出現在好博譯。

2025年語言服務行業觀察：在AI浪潮中重塑增長與價值

近日，Nimdzi Insights發布了《2025年Nimdzi 100》報告，對全球語言服務行業(LSP)的現狀和未來發展趨勢進行了全面分析。

作為行業領先的市場研究報告，該榜單揭示了AI技術革命下語言服務行業的最新動態。以下是報告的核心內容總結，為翻譯公司和語言服務從業者提供有價值的行業洞察。

?? 市場規模與增長趨勢

盡管全球經濟仍面臨諸多不確定性，語言服務行業仍維持穩定增長：

• 2024年行業規模達717億美元，同比增長5.6%；
• 預計2025年將增長至757億美元，2029年達到923億美元；
• 增速雖不及疫情后復蘇時期的高點，但行業基本面仍被視為健康。

增長的主要驅動力來自以下幾類服務：

• Machine Translation Post-Editing（MTPE）；
• 數據服務與提示詞工程（Prompt Engineering）；
• AI相關技術解決方案。

這些服務的上升，也體現出人工智能正在快速改變語言服務的結構與價值體系。

?? AI推動的深層變化

AI，特別是生成式AI（GenAI）和大型語言模型（LLMs），在2024年全面進入行業核心：

• 不少語言服務公司已推出自主AI平臺（如Opal、Evolve、MosAIQ等）；
• 傳統“翻譯公司”的定義正在被打破，AI平臺服務商正在成為直接競爭者；
• 客戶越來越傾向于尋找具備AI能力的服務方，而非僅提供翻譯交付的供應商。

?? 業務模式與客戶需求的演變

在AI的推動下，語言服務的價值衡量方式也在變化：

• 超過75%的LSP正在探索替代傳統“按字計價”的收費模式；
• 對“可接受質量”的接受度提升，尤其是在非關鍵內容（如用戶評論、營銷初稿等）上；
• 多語內容的生成和編輯（AI transcreation）開始出現初步應用場景。

盡管如此，高質量語言輸出依然在法律、醫療、市場傳播等領域不可替代，人類語言專家的價值并未被AI取代，而是在向更專業化、策略化的方向提升。

?? 地域格局與市場重心轉移

全球市場結構正在發生變化：

• 北美市場仍為最大客戶來源（占比45.2%）；
• 亞洲市場占比上升至17%，反映出本地企業出海與跨境經營需求增長；
• 歐洲因地緣政治和能源成本等因素，增長動力有所放緩。

此外，報告指出，目前語言服務行業仍極為分散：前100強公司僅占總市場規模的19.7%，而多數公司年營收低于1000萬美元，說明中小企業仍有可觀的發展空間。

?? 結語：適應變化，尋找增長的下一站

Nimdzi的研究顯示，在生成式AI引發結構性變革的背景下，語言服務行業并未陷入衰退，相反，它正在經歷一次深刻的轉型與重構.
技術將持續改變服務的形式，但并不會改變全球交流與本地化的根本需求。真正的競爭力將來自于：

• 對技術的理解與融合能力；
• 對客戶業務邏輯的深入認知；
• 以及持續創造語言價值的能力。

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

2025年語言服務行業觀察最先出現在好博譯。

On April 18, 2025, Shenzhen Giltbridge Translation Co., Ltd. attended the inaugural "Medical Device Enterprise Document Digital Service Innovation Summit" and the launch of the Medical Device Enterprise Document Digital Service Center in Shanghai. Organized by the Minhang District Translation Association, Shanghai Songjiang University Town Economic Park, Shanghai Tianxin Medical Information Technology Co., Ltd., and the Malaysia-China Chamber of Commerce, the event united leaders from government, academia, industry associations, and businesses. The summit focused on compliance, digital transformation, and global strategies, fueling innovation and growth in the medical device sector.

Collaborative Efforts for Industry Advancement

The summit began with off with Mr. Xu Jun, co-founder of Shanghai Tianxin Medical, hosting and warmly welcoming attendees. Mr. Wu Shiping, General Manager of Shanghai Songjiang University Town Economic Park, and Mr. Ruan Junbin, Chairman of the Minhang District Translation Association, delivered opening speeches. Mr. Wu highlighted the G60 Songjiang Medical Device Industrial Park’s progress, supportive policies, and vision as a key hub for the industry. Mr. Ruan emphasized the importance of industry collaboration in driving digitalization and global expansion for medical device companies.

Digital Transformation Fuels Industry Innovation

The afternoon session explored compliance for international markets and opportunities in Southeast Asia. Mr. Tang Xi, a legal expert and former Director of Legal and Risk Control at Huanling Enterprise Services, shared insights on navigating legal compliance for global expansion, stressing its pivotal role in successful market entry. Ms. Liu Qianyuan, General Manager of JLS Advisory Sdn Bhd and representative of the Malaysia-China Chamber of Commerce, discussed the thriving Malaysian medical device market and Southeast Asia’s growth potential. She highlighted rising healthcare needs in chronic disease management, equipment upgrades, and digitalization, urging Chinese firms to engage with local governments, associations, and partners to tailor strategies to regional regulations and market dynamics.

Roundtable on Compliance and Global Growth

A dynamic roundtable, moderated by Mr. Ruan Junbin, featured Ms. Zhao Hongyan from Rayence (Medical) Technology Co., Ltd., Mr. Tang Fei from Nanjing Sizhigen Information Technology Co., Ltd., Mr. Zhou Wei from the Minhang District Translation Association, Ms. Liu Qianyuan, and Professor Guo Yi from Shanghai University of International Business and Economics. The group discussed talent development, business needs, and support from academia and associations. Professor Guo stressed the need for stronger university-industry partnerships through customized curricula, internships, and joint research to produce professionals skilled in both technical and regulatory aspects of the industry.

Launch of the Document Digital Service Center

A key moment was the unveiling of the Medical Device Enterprise Document Digital Service Center, officiated by Mr. Wu Yong and Mr. Xu Jun of Shanghai Tianxin Medical. This new platform will drive digitalization by offering services in quality systems, document management, compliance, and digital solutions, supporting medical device companies in achieving excellence.

As a leader in language services for the medical device industry, Giltbridge has long championed document digitalization, providing precise language and compliance solutions.
Going forward, Giltbridge will deepen partnerships with medical device firms, associations, and other stakeholders to advance digital transformation and global outreach. By delivering robust language and legal support, Giltbridge is committed to empowering Chinese medical device companies to succeed on the world stage.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯受邀參加醫療器械文檔數智創新峰會最先出現在好博譯。

When Your Customers Start Using AI to Find Suppliers: A Search Revolution Every Business Must Understand

Picture this: 

At 9 a.m., Lisa, a procurement manager at a manufacturing company, doesn’t start her day Googling “best industrial sensors.” Instead, she types this prompt into ChatGPT:
“Most reliable temperature sensor brands in 2024, budget $50/unit, delivery time <2 weeks.”

Meanwhile, David, an equipment engineer at a food processing plant, isn’t browsing technical forums. He simply asks Gemini: “Compare ABB and Siemens PLCs for corrosion resistance in food factory environments.”

Across the globe, in another time zone, renewable energy entrepreneur Raj uses DeepSeek to instantly generate: “List of Chinese inverter suppliers for Southeast Asian solar power plants.”

Here’s the harsh truth: 
If your product doesn’t appear in these AI-generated recommendations, those potential customers won’t even know you exist. And just like that, the order goes to your competitor.
Even if your product does appear, ask yourself this—will your brand still be found if the customer searches in English, Spanish, German or?Japanese?

The rise of AI-driven search has not only transformed how people look for suppliers, but also made Multilingual SEO and content localization more critical than ever.
If businesses want visibility in global AI searches, they must optimize content across different languages to ensure AI understands and recommends them accurately.

At Giltbridge, we specialize in multilingual localization to help businesses improve their AI search performance across global markets.

Why AI Search Matters 10x More Than Traditional SEO

1. Smarter Customer Matching

AI understands a buyer’s true intent, not just keywords. When a buyer asks for “$50/unit, delivery within 2 weeks,” AI filters out irrelevant results and presents only suppliers who meet these exact criteria.

But if your product page is only in English, AI might miss your brand when the query comes in Chinese, Spanish or Japanese.Translation and localization ensure your offerings are accurately matched worldwide.

2. Shorter Decision Journeys

Traditional search requires users to click through multiple websites. AI condenses this into a clean comparison table of 3–5 top suppliers. According to data, 87% of buyers contact the AI-recommended vendors directly—skipping everyone else.

If your brand isn't showing up at the top in AI results for your target market, your competitors are winning those leads.Multilingual SEO can significantly boost your visibility in AI searches across regions.

3. 24/7 Global Sales Rep

With AI, your product advantages can now be showcased to a global audience—around the clock. One packaging machinery company simply optimized its technical spec sheets for AI readability and saw results in six months:

• +200% inquiries from German buyers
• +350% brand mentions in AI chats
• Sales cycle shortened from 3 months to 2 weeks

But none of this would’ve been possible without professional translation and localization. Even the best products can be ignored by AI if content isn't optimized for multilingual search.

3 Steps to Become an AI-Recommended Brand

Step 1: Think Like Your Customer

Tools to use:

• Platforms like AnswerThePublic or AlsoAsked help reveal how buyers might phrase AI queries. Try searches like:
  • “[Your industry] + ‘supplier selection’”
  • “[Your product] + ‘comparison’”
  • “[Your service] + ‘cost’”

From a global perspective:

• Have you considered how buyers in different regions phrase their questions in their own language?
• In Latin America, price-performance may be key, while in Germany, certifications might matter more.
• Professional translation and localization ensure AI interprets and matches your product correctly to diverse market needs.

Step 2: Give AI the Content Format It Wants

Avoid:

• Unstructured tech specs
• Long, vague company overviews
• Data without clear comparisons

Multilingual optimization tips:

• AI favors structured, easy-to-digest content. But if your data only exists in English, AI might not recommend you to non-English users.
• Optimizing your content in multiple languages ensures accurate global visibility.

Step 3: Build Authoritative Data Sources

Quick wins:

1. Make sure your company profile appears on AI-prioritized platforms like Wikipedia or industry directories
2. Add clear, structured Q&As on B2B sites like Alibaba and Global Sources
3. Join industry forums and contribute valuable insights in your niche

Why multilingual authority matters:

• AI prefers recommending sources it deems credible. If your brand only appears in English sources, you might have zero visibility in French, Spanish, or Japanese searches.
• Localizing authoritative content builds trust and increases your AI recommendation rate worldwide.

Fast-Track Action Plan for Different Business Types

3 Things You Can Do Today

1. Test Your Visibility?  Go to ChatGPT or Gemini and type: “Top [your product] suppliers in [target market]” Check if your brand appears and how it ranks.
2. Rewrite Your One-Liner for AI?  Turn your “About Us” into an AI-friendly Q&A format: Q: What does [Company Name] offer? A: We specialize in [core strengths], helping clients [solve key problem]. Clients include [examples].
3. Claim Industry Authority?  Post expert tips on LinkedIn using clear titles like: ““3 Key Considerations for Solving [Specific Industry Challenge]”

Final Word: Adapt or Be Forgotten

AI search isn’t the future. It’s already here. If your company is still focused only on traditional SEO, you're at risk of disappearing from the global buyer’s radar.

Giltbridge can help your business lead the AI search revolution through multilingual localization. Act now—and make sure your brand is what AI recommends next.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

當你的客戶開始用AI找供應商最先出現在好博譯。

We are thrilled to announce that Giltbridge Language Services has officially passed the ISO 17100:2015 Translation Service Management System Certification!
This milestone signifies a further consolidation of our language service quality, reinforcing our leading position in the fields of professional translation, Intellectual Property and technology.

As a company long focused on the high-end translation market, Giltbridge’s core standards—translation processes, quality control, and translator qualifications—have already met or even exceeded the requirements of ISO 17100 certification. In the past, we placed greater emphasis on building trust with clients through our reputation and tangible delivery results rather than relying solely on certifications.
However, with the advancement of globalization, an increasing number of enterprises and organizations are considering ISO 17100:2015 Translation Service Management System Certification as a key factor when selecting language service providers. Therefore, we decided to obtain this certification to provide clients with a clearer, more tangible understanding and recognition of our service capabilities, while also offering more authoritative quality assurance for their international business needs.

For Giltbridge Language Services, the ISO 17100:2015 Translation Service Management System Certification is not about “improving” our quality but rather about establishing and showcasing the high standards of quality we’ve upheld for years in a globally recognized manner.

ISO 17100: The International Quality Standard for the Translation Industry

The ISO 17100:2015 Translation Service Management System Certification is a globally recognized standard established by the International Organization for Standardization (ISO) specifically for professional translation services. This standard sets strict requirements for translator qualifications, translation processes, quality control, and client communication, ensuring that translation companies deliver high-quality, sustainable language services.

Achieving ISO 17100 certification is an acknowledgment of Giltbridge’s existing quality management system and gives our clients greater confidence in choosing us as their long-term language service partner.

Giltbridge’s Core Advantages: Meeting Standards—and Surpassing Them

? Professional Translators and Review Teams: Our translators meet the qualification requirements outlined in ISO 17100, possessing relevant academic backgrounds or years of professional experience, with native-level reviewers ensuring final quality.
? Rigorous Translation Processes: We employ a Translation + Editing (T+E) model, ensuring all translations undergo at least one independent review to minimize errors, enhance accuracy, and improve readability.
? Advanced Technology Support: We are equipped with professional translation tools such as Trados, MemoQ, and Xbench to ensure terminology consistency, optimize translation quality, and improve efficiency.
? Comprehensive Client Service System: From needs assessment to final delivery, we adhere to standardized processes to ensure clients receive high-quality, traceable, and industry-standard translation results.

The Significance of Certification: Providing Clients with a Clear Basis for Trust

For long-term clients, they already recognize Giltbridge’s professionalism and reliability. However, for new clients, the ISO 17100:2015 Translation Service Management System Certification serves as a straightforward, measurable guarantee of quality, helping them make faster, more confident decisions. This not only enhances client trust but also strengthens the competitiveness of our services in the international market.

Striving for Higher Standards, Supporting Global Expansion

Obtaining the ISO 17100:2015 Translation Service Management System Certification is an important milestone in Giltbridge’s long-term commitment to quality, but it is not the end of our journey. Moving forward, we will continue to optimize our translation processes, expand our high-end language services, and help businesses expand into international markets by providing more precise, efficient, and professional language solutions.

We extend our gratitude to all clients and partners for their trust and support! If you have any translation needs, please feel free to contact us—we look forward to partnering with you to step into the global market together!

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯通過ISO17100翻譯認證最先出現在好博譯。

As the auspicious dragon retreats and the spirited snake brings blessings, all things are renewed, brimming with vitality..
In January 2025, the entire Giltbridge team from three locations gathered for the grand "Auspicious Snake Dances with Elegance, Translation Realm Presents Auspiciousness, Language Path Smoothly Welcomes the Blessed Year" Spring Festival Annual Meeting. Amidst laughter and joy, we celebrated the New Year together and embarked on a new journey.

Reflecting on the past year's journey, it resembles a magnificent painting. We forged ahead through trials and tribulations, yet reaped abundant blossoms along the way.
Those long nights burning the midnight oil were like twinkling stars, illuminating our path of progress. Each instance of sincere collaboration was like a solid cornerstone, steadily building our current achievements.
At this moment, past efforts converge into overflowing pride and joy in our hearts, like fine aged wine, intoxicating.

Our team, with rock-solid perseverance and unwavering pursuit, resembles fearless warriors, clearing thorny paths.
They overcame seemingly insurmountable challenges, turned seemingly unattainable goals into reality, and completed tasks deemed "impossible."

In the new year, new challenges beckon ahead. We are full of confidence, eyes shining with determination, looking forward to continuing our brilliance in the coming year.
Let us join hands, with fearless courage and firm belief, stride towards higher goals!

The entire Giltbridge team sincerely wishes everyone:
Keep pace with the times, bravely climb peaks in the tide of the era!
Happy New Year, auspicious Year of the Snake, and family happiness and health!

Please click the links below for more highlights:

? Elegant Rhythms Shine, Language Path Smoothly Welcomes the Blessed Year | Shenzhen Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/YoUcKs1sMQiKPk6_1Y6c3A

? Auspicious Snake Brings Blessings, New Spring Unfolds New Chapters | Nanjing Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/nTkwo2r7wu3Jwq1EKshb-w

? Auspicious Snake Dances with Elegance, Translation Realm Presents Auspiciousness | Chengdu Giltbridge 2025 Spring Festival Annual Meeting

https://mp.weixin.qq.com/s/tiBwAk-9Zg-QwB4xwfz0RQ

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

雅韻流輝 祥蛇銜春 | 好博譯2025新春年會集錦最先出現在好博譯。

“TikTok Refugees” Flocking to Xiaohongshu: The Reality of Balancing Internationalization and Localization

In the shadow of the U.S. TikTok ban, an unexpected narrative is emerging: China's social media platform Xiaohongshu (RedNote) has experienced a sudden influx of over 700,000 overseas "TikTok refugees."
This cross-platform migration is more than a mere “online handshake” between Chinese and American netizens; it has transformed Xiaohongshu into a vibrant stage for unique experiences and cultural contrasts.
Yet, beneath the surface of this newfound connection lie critical questions about globalization and localization: How can platforms effectively cater to culturally diverse users? And how can they strike a balance between internationalization and localization?

From TikTok to Xiaohongshu: Two Communities Collide

Xiaohongshu primarily caters to young women, many of whom are proficient in English, fostering a relatively inclusive environment for English-language content. This has made it easier for TikTok users to adapt to the platform. However, their arrival has brought forth a set of new challenges:

• Language and Cultural Gaps: TikTok thrives on diverse, multilingual content, while Xiaohongshu is rooted in Chinese-language "product recommendations."
• Content Preferences: Xiaohongshu users favor detailed product reviews and lifestyle sharing, whereas TikTok users lean toward fast-paced, entertainment-focused short videos.
• Community Management Challenges: The sudden influx of new users requires Xiaohongshu to swiftly adapt its content moderation and community guidelines.

“These new ‘TikTok refugees’ are like party crashers at an afternoon tea gathering,” one Xiaohongshu user quipped in a comment.

The Tug-of-War Between Internationalization and Localization

1. Without Localization: Chaos Amid the Buzz
When platforms fail to implement proper localization strategies, they risk encountering several challenges:

• Communication Barriers: Language differences hinder meaningful interaction.
• Cultural Misunderstandings: Differences in norms and values can lead to frequent misinterpretations, sometimes escalating into conflicts.
• Strain on Community Management: Moderation efforts become more complex as diverse user bases bring varied expectations.

TikTok has faced similar hurdles during its global expansion. The same video can provoke vastly different reactions across cultures—what some viewers find entertaining, others might deem controversial.

2. Deep Localization: Tailored but Restrictive
Effective localization allows platforms to better align with local markets by:

• Enhancing User Experience: Customizing the platform to match local habits and preferences.
• Ensuring Compliance: Adhering to regional laws, thereby minimizing operational risks.

However, deep localization can also come with drawbacks. It risks creating “filter bubbles” that confine users within their cultural echo chambers, limiting exposure to diverse perspectives. This turns the internet’s “global village” into a fragmented collection of isolated islands.

Localization Is More Than Just Translation

Localization goes beyond simply translating text. It involves addressing a range of challenges to make content resonate with target audiences:

• Content Format Differences: Platforms must adjust algorithms to reflect regional preferences. For instance, Western audiences often prioritize humor and storytelling, while some Asian markets lean toward popular music or practical life advice.
• Cultural Sensitivity: Symbols and gestures can have vastly different interpretations across cultures. A meme that’s funny in one country might be offensive in another.
• Legal Compliance: Privacy and data regulations vary widely by region, from GDPR in Europe to U.S. data protection laws and Chinese internet policies.

As one industry expert aptly said, “Localization isn’t just about translating words—it’s about making content feel tailor-made for the market it serves.”

Design Insights from Global Platforms

Global platforms provide valuable lessons on balancing internationalization and localization:

• Facebook’s “Lite” Strategy: Designed for regions with slower internet speeds, Facebook Lite ensures smoother and more accessible user experiences.
• LinkedIn’s Cultural Adaptation: The platform tailors its features to local workplace cultures, such as emphasizing team collaboration in Asia.
• TikTok’s Localized Campaigns: TikTok engages local audiences through region-specific challenges, such as dance trends or festival-themed videos in India.

These examples demonstrate that internationalization and localization are not opposing forces but complementary strategies that, when combined, drive global success.

From “TikTok Refugees” to Industry Takeaways

The influx of “TikTok refugees” offers valuable insights for the translation and localization industry:

• Flexibility Is Key: Localization strategies must adapt to shifting market dynamics and evolving user preferences.
• Cultural Sensitivity Matters: A deep understanding of target cultures is essential to avoid missteps and foster authentic connections.
• Balance Technology and Humanity: While automated tools can boost efficiency, human expertise in interpreting cultural nuances remains indispensable.

The “TikTok refugees” phenomenon may appear as an entertaining example of user migration, but it highlights significant challenges in crafting global strategies for social media platforms. Achieving the right balance between localization and a cohesive global vision remains a pivotal task.

For the translation and localization industry, this serves as a timely reminder: language is just the starting point. True success in internationalization lies in integrating culture, compliance, and user experience into the core strategy.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

“TikTok難民”涌入小紅書最先出現在好博譯。

Founded in 1997, Giltbridge is a renowned provider in China’s multilingual service industry. Over nearly three decades, the company has built a reputation for delivering world-class translation and content services, intellectual property solutions, and industry-specific software tailored to global businesses. Giltbridge’s expertise spans multiple sectors, including renewable energy, manufacturing, information and communication technology, life sciences, and healthcare. Its highly skilled team and advanced technical resources allow the company to provide top-tier multilingual translation services, team outsourcing solutions, and comprehensive language services designed to meet the unique demands of its clients.

By serving as a linguistic bridge, Giltbridge helps businesses navigate globalization challenges related to content and brand development, ultimately enhancing corporate competitiveness.

“In recent years, Giltbridge has remained steadfast in supporting enterprises with their globalization efforts by addressing linguistic challenges,” said Wu Fan, General Manager of Giltbridge. “We believe that delivering value to our clients and their industries will naturally lead to market recognition.”

With offices in Shenzhen, Nanjing, Chengdu, and Vancouver, Giltbridge has solidified its presence as a trusted partner for global businesses. Ranked among the Top 24 Language Service Providers in the Asia-Pacific Region, its inclusion in the 2024 Recommended Language Service Providers Directory reflects Giltbridge's unwavering commitment to excellence in intellectual property, translation, and content services.

“Recommended language service providers represent the best of China’s language service sector. These companies are characterized by standardized practices, strong reputations, and endorsement by national and industry bodies. Their inclusion in the directory is a testament to their excellence,” said Professor Wang Lifei, Chief Expert at the Beijing Language and Culture University National Language Service Export Base and Director of the International Language Service Research Institute.

The announcement of the 2024 Recommended Language Service Providers Directory has been widely reported by authoritative media outlets:
Sohu: https://www.sohu.com/a/845884006_121266922
China.com: https://henan.china.com/news/roll/2025/0106/012025_669147.html
Phoenix: https://finance.ifeng.com/c/8fvGDSggBw8
Baidu: https://baijiahao.baidu.com/s?id=1820480593394454348

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

好博譯連續三年入選語言服務推薦企業最先出現在好博譯。

In recent years, long-termism has emerged as a concept of growing interest among consumers and businesses. Whether in investment, consumption, or business decision-making, long-termism promotes rationality and a focus on sustainable value. The principles of this philosophy are equally relevant when it comes to selecting translation services.

This article explores how to apply long-termism to translation service procurement, offering insights to help businesses achieve sustainable language solutions.

 Long-termism is?

Originating in the investment world, long-termism has since expanded into areas like business management and consumer behavior. At its core, it emphasizes prioritizing long-term goals over the allure of short-term gains, focusing on what delivers lasting value. Key characteristics of this philosophy include:

1. Investing in the Future, Not Just the Present

Long-termism encourages decisions that prioritize future stability. For instance, consumers may opt for durable, sustainable products over cheaper, low-quality alternatives.

2. Recognizing the Power of Compounding

Compounding, often called the eighth wonder of the world, applies not only to financial growth but also to various life areas like learning, branding, and nurturing partnerships. Sustained effort and focus can yield exponentially greater results over time.

3. Building Trust and Collaboration

As the saying goes, "If you want to go fast, go alone; if you want to go far, go together." Long-termism highlights the importance of trust and collaboration.
Strong, enduring partnerships often deliver more satisfaction and success than short-term, transactional relationships.

4. Resilience and Adaptability

Long-termism is not about rigidly sticking to plans but adapting with resilience under a unified vision. Take Amazon, for example. Starting as an online bookstore, the company invested in technological innovation and a global logistics network to evolve into a leader in e-commerce and cloud computing. Its "long-term stability" strategy enabled it to thrive amid market fluctuations.
In essence, long-termism is both a mindset and a strategy that helps individuals and businesses focus on meaningful goals, paving the way for higher returns through persistence and strategic investment.

Applying Long-termism to Translation Service Procurement

When businesses apply long-termism to selecting translation services, they can create sustainable strategies that balance quality, cost-efficiency, and brand consistency. Here are some key approaches:

1. Partner with Professional, High-quality Language Service Providers (LSPs)

While low-cost translation services may seem appealing initially, they often carry risks such as inconsistent quality or costly revisions. Long-termism advocates for partnering with established, Certification providers with experienced teams and robust technical support—providers that lay the groundwork for durable collaboration.

2. Prioritize Long-term Partnerships

A sustained relationship with a translation service provider facilitates improvements in translation memory (TM) and terminology management, enhancing linguistic consistency and reducing communication overhead. Long-term partners better understand client needs, offering customized solutions tailored to specific industries or markets.
For instance, in fast-changing sectors like Information and Communication Technology(ICT) or renewable energy, working closely with a trusted provider helps accumulate specialized terminologies and market insights, enabling quicker deployment of localized content and securing competitive advantages.

3.Evaluate Cost-effectiveness Beyond Initial Price

Translation services go beyond mere text conversion—they shape your brand’s global communication. Poor-quality translations can damage a brand’s image and require costly corrections, while high-quality providers emphasize long-term value. Instead of focusing solely on price, businesses should assess overall cost-effectiveness, including after-sales support, technical integration, and service reliability.

4. Leverage the Power of Compounding in Translation

The compounding effect of long-termism is particularly evident in translation. Investing in building and maintaining a well-organized translation memory reduces the cost of repetitive tasks and ensures consistency across projects. Over time, collaborating with professional LSPs to establish industry-specific glossaries and standards increases efficiency and reduces miscommunication.

5. Focus on Building Future-ready Language Assets

Language assets such as translation memory and terminology databases are invaluable resources in a globalized strategy. While these assets take time to develop, long-term collaboration allows businesses to build proprietary linguistic resources, creating competitive advantages and reinforcing brand consistency across markets.

Conclusion: A Forward-thinking Choice

Long-termism represents a well-considered approach to decision-making, enabling businesses to navigate the distractions of short-term gains and maintain focus on sustainable growth. In the field of language services, long-termism is not just a procurement strategy—it’s a critical enabler of global brand success. By choosing quality over quick fixes, fostering enduring partnerships, and investing in linguistic assets, companies can secure a competitive edge in complex markets.
Whether you are a multinational corporation or an emerging startup, adopting long-termism ensures steady progress in every aspect of language service management, driving both brand and market success.

About Giltbridge

With nearly three decades of growth, Giltbridge has remained dedicated to pursuing excellence—constantly refining our service quality and technical expertise to deliver outstanding language, content, and intellectual property solutions. We’re excited to partner with you on your journey to international success, unlocking opportunities and driving innovation along the way.

Contact Center

Whether you need our services or just want to learn more, reach out to our team via email, phone, or social media. We’re eager to work together and explore the boundless possibilities of the global market with you.

從“長期主義”談起：翻譯服務采購的全局視角最先出現在好博譯。